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SDI introduces new brand identity

2/1/2012

SDI, the global leader of MRO (maintenance, repair, and operations) integrated supply chain management services, is proud to announce the launch today of a new brand identity. The new identity is reflective of the company's mission to fully realize the value of a rich heritage as the catalyst behind top companies lowering their costs and increasing the performance of their MRO supply chain.

As part of the identity reboot, a new logo and website have been introduced as well to better align what the company does with who it is. "It's a new era at SDI and the new look reflects a dynamic, bold approach while simultaneously celebrating the company's rich 40+ year heritage and robust portfolio of MRO integration space solutions," stated Jack Gavin, SDI’s President and CEO. "The updated logo and website help us better communicate not only how SDI is responsible for shaping what the industry has evolved into, but also how we approach each client with a spirit of discovery and results."

The intersecting lines in the new logo represent the many moving parts that require effective management for a company to operate successfully and SDI’s seamless role in catalyzing these functions. The revitalized website utilizes next-generation, Web 2.0 technologies and best practices to create a more contemporary and robust end-user experience that effectively articulates SDI’s role in facilitating financial and functional transformation for all of their clients.

SDI worked with Finch Brands, a premier boutique branding firm headquartered in historic Philadelphia, PA, to evolve their identity, creating a visual connection to the company. Finch Brands first conducted primary qualitative research to inform SDI’s brand and creative strategy before designing and developing the new logo and website.

Media Contact: TBD

About SDI:

Strategic Distribution, Inc. (SDI) is a leading provider of MRO (maintenance, repair, and operations) integrated supply chain management services in North America and globally. SDI helps its customers optimize business performance and meet strategic goals by providing technology and supply chain solutions to increase productivity and reduce total costs. The company provides an outsourced service to large companies that run factories, warehouses or multiple facilities to provide the technology and processes to help customers streamline inventory, productivity, and overall operational efficiency.

SDI delivers on-site supply chain management expertise, as well as offering flexible custom and catalog solutions to address a variety of enterprise-wide demands.

About Finch Brands:

Founded in 1998 by the pioneering minds instrumental in the ascent of IKEA and David’s Bridal, Finch Brands is a premier boutique branding firm. Finch Brands helps its clients understand and define what makes them unique and communicate it in powerful ways to those who matter most. Headquartered in historic Philadelphia, PA, Finch Brands works with clients of all shapes and sizes to help them activate the full potential of their brands. This may mean research-driven brand strategy, intelligent and evocative brand design, demand-generating marketing planning/execution, or all of the above.

Success Story

Our former solution provider was not independent; they were a supplier of parts. It's not the best thing to have a supplier be your MRO outsourcing provider. With SDI, we have a truly independent sourcing agent looking after our best interests.

SDI at Work

In the third post in this series on MRO As-a-Service by Spend Matters, Pierre Mitchell and Michael Lamoureux talk about how managing MRO as a process delivers benefits from efficiency to effectiveness and beyond to an evolutionary phase. The next generation of value, MRO-as-a-Service, helps organizations build intelligent, agile, scalable and integrated supply chains (direct and indirect).

The project team has worked its way through Define, Measure, Analyze, and Improve. It’s time to begin the Control phase. The key stakeholders gather to evaluate the solution as implemented and create a plan to sustain the improvements. The goal is to standardize the improved processes, establish an audit schedule and schedule periodic follow-up to identify additional opportunities for improvement.