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SDI Announces New VP of Marketing, Communications and Creative

7/3/2014

Bristol, PA — SDI, the leading provider of MRO integrated supply chain management services in North America, recently announced Debra Yorkman has joined the organization as Vice President of Marketing, Communications and Creative.

Debra’s experience in strategic marketing includes Vice President of Marketing at Wiedenbach Brown, a leader in lighting and electrical distribution, as well as a senior marketing role at USM, part of the $6.8 Billion EMCOR Group, Inc. Most recently, at Wiedenbach Brown, Debra successfully planned and executed a complete overhaul of the company brand to align all offices under one brand, positioning the company for sustained growth to maximize long-term business opportunities.

“Debra’s experience in strategic marketing and change management positions her well to develop and continually refine SDI’s marketing and communications strategies to support business growth. We are delighted to have her join our executive leadership team,” said Andy Cvitanov, CEO of SDI.

“I’m thrilled to help lead SDI through this exciting time,” said Ms. Yorkman. “with so many companies looking for innovative ways to operate more efficiently, SDI’s holistic supply chain approach to MRO is a clear differentiator. SDI is optimizing MRO for their clients and allowing them to focus on their core competencies, which ultimately helps make the most effective use of their supply chain.”

In addition to 13 years of marketing leadership, Debra Yorkman holds a Bachelor of Arts degree from Temple University as well as a Master of Science and Master of Business Administration from Saint Joseph’s University.

Ms. Yorkman’s appointment supports SDI’s commitment to delivering continual value to their clients and setting a standard of excellence for the industry.

About SDI
SDI is the recognized leader in MRO supply chain services in North America with programs at over 1200 facilities. At SDI, we sit side-by-side with our clients to understand their needs and provide a holistic solution for the MRO supply chain. 
SDI helps businesses optimize the performance of their supply chain and meet strategic goals by providing the hands-on expertise, technology and solutions to fulfill enterprise-wide demands.

Success Story

It takes a progressive manager to push the organization to look at indirect spend and managing it in a different way - but once you see it, then you realize the opportunity.

SDI at Work

Data standardization is part of Google’s new initiative to help people find relevant datasets.  With a recent study from Data Science Central, it’s estimated that data scientists spend 60% of their time preparing data for analysis, rather than performing the analysis itself.  Therefore, the goal of this schema is to drive standardization so that more time can be spent analyzing it.