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Debra Yorkman

Vice President of Marketing, Communications & Creative

Debra sets and guides the overall strategic and tactical execution of the company’s marketing and branding initiatives to meet both client and employee engagement goals.

She is the driving force behind the company’s creative development, ensuring SDI’s values and ideals are communicated consistently while building an environment where innovation can be born and thrive.

With a history in integrated facilities management and the distribution industry, the underlying theme throughout her career has been to design marketing as an integral part of the organization to ensure that every interaction delivers on the company’s brand promise.

Success Story

SDI is an MRO integrator and partner that really helps drive categorization and a best practice approach.

SDI at Work

Today's pace of change does not conform to yesterday's methods or business cultures. In this blog post, SDI explores the dynamics of internal colleagues as well as rapid changes in terms of market disruptions and technology advances. 

The project team has worked its way through Define, Measure, Analyze, and Improve. It’s time to begin the Control phase. The key stakeholders gather to evaluate the solution as implemented and create a plan to sustain the improvements. The goal is to standardize the improved processes, establish an audit schedule and schedule periodic follow-up to identify additional opportunities for improvement.